Growth

Driving smarter customer acquisition, from investment decisions to day-to-day performance. 

• Paid media strategy and management

• Agency selection, oversight and accountability

• Investment planning and budgeting

• Creative strategy and performance

• Customer acquisition and channel analysis

Retention

Building repeat purchase and long-term customer value through thoughtful lifecycle strategy and messaging. 

• Email & SMS strategy and planning

• Lifecycle and automation strategy

• Campaign planning and messaging

• Creative briefing and direction

• Segmentation and LTV analysis

Ecommerce

Finding and fixing the friction between customer interest and conversion, from site experience to merchandising and optimization. 

• Customer journey and conversion evaluation

• On-site optimization recommendations

• CRO and testing priorities

• Merchandising and promotional strategy

• DTC and Shopify growth strategy

Data & Insights

Turning fragmented performance data into clearer, better business decisions.

• KPI development and performance reporting

• Measurement and attribution

• Data cleanliness and consistency

• Forecasting and planning

• Ad hoc analysis and deep dives

About Jessica

I’ve spent nearly 20 years leading digital across fashion, beauty and retail, from global organizations like L’Oréal and YNAP to growing brands preparing for their next chapter and startups building from the ground up.

That range has taught me there isn’t one playbook for growth. I look across acquisition, retention, ecommerce and data to understand what’s driving performance, where the opportunities are and where to focus.

I do my best work as an extension of the team, not on the sidelines. I get close to the business, ask a lot of questions, and work collaboratively with the people already in place—bringing a fresh perspective, creating clarity, and helping good teams do even better work.

Jessica
Founder, Iris Strategies